Current Forward is a research and insights consultancy hellbent on helping brands find fresh ways to be relevant.
Who we work with
Designed to help brands scale, pivot and expand, we bring fresh perspective and guidance to help you successfully navigate change and new initiatives. Uncomplicate the complicated with clear, research-based recommendations.
Scale
Be more strategic about how you take your brand to the next level.
Pivot
Get smart about upcoming shifts and changes in your approach.
Expand
Find new ways to support continued innovation and growth.
Meet the founders
Scott Bower
Scott is a seasoned leader in consumer research with deep expertise in brand-level communications and digital transformation. His deep understanding of qualitative research methodologies has uncovered valuable insights that have driven successful business decisions for many iconic brands, like Apple, Whole Foods, Chase Bank and JPMorgan Chase.
Lillian Brown
Having led consumer profiling and communications planning , Lillian excels at creating consumer-first strategies that deliver breakthrough results. Her extensive experience in designing and leading strategic research initiatives has guided cross-functional teams to create outstanding brand and product experiences for brands like American Express, LVMH, Hasbro and Samsung.
Ashley Lapin
As a qualitative research and consumer insights expert, Ashley thrives on bringing the voice of the consumer to life. She's passionate about finding the story in the data and turning it into actionable strategies for brand and product teams. Throughout her career, she's developed award-winning work rooted in human truths for brands like Allstate, Hallmark, BNY Mellon and ESPN.