Privacy Policy

Effective Date: April 14, 2022.

Here at Current Forward (“we” or “us”), we take the privacy of your information seriously. This Privacy Policy (“Policy”) explains how we collect, use, and disclose personal data of our clients, research subjects, and visitors to our website (https://www.currentfwd.com).

When and How Do We Collect Data?

We collect data about you when you visit our website, participate in our research, sign up for our newsletter, or engage our services.

 

We collect information in the following ways:

  • Automatically

  • As provided by you

  • As provided by third parties

What Types of Data Do We Collect?

  • Contact data: We may collect information including name, address, telephone number, email address
  • Demographic information: If you participate in our research, we may collect demographic information, such as age or gender

  • Opinions: If you participate in our research, we may collect information about your opinions and preferences

  • Browser data: IP address, browser and operating system type and version, geolocation information, device type, referring website, etc.

  • Site activity data: Browsing and search history of our site, page response times, download errors, duration of time spent on pages, pages visited, etc.

 

We use the term “Personal Information” within this privacy policy to refer to data that identifies, relates to, is linked with, or is capable of identifying you. Information that cannot be linked with a particular individual (or household, in the case of California residents) is not considered “Personal Information”.

 

How and Why Do We Use Your Data?

  • Improving our website: We use your data to analyze the content and performance of certain aspects of our website. In addition, we use this data to address information security and availability issues for the website.

  • Marketing: When you sign up for our newsletter or other marketing materials, we use your information to facilitate and tailor subsequent marketing.

  • Brand or Opinion Research: We use your data to facilitate qualitative and quantitative research for ourselves and our clients. 

  • Client services: When you participate in our research, we use information from these to provide our clients with valuable insights. When consent is provided by research participants, we may share participant data including Personal Information with our clients, assuming that our clients agree to keep data confidential, private and secure. Otherwise, all shared data is de-identified.
     

De-identified or Aggregated Data

We may use or disclose data that has been de-identified or aggregated in a way that it does not identify particular individuals. The use and disclosure of such data is not subject to this Privacy Policy.  

When Do We Share Your Personal Information?

We will only share your Personal Information with third parties in the following limited circumstances:

  • As strictly necessary for third-party providers to perform services on our behalf, such as email mailing list tracking and delivery, or to conduct research on a third party platform

  • To analyze our website and marketing data

  • As part of a business transaction.  We may share your data with a potential or actual acquirer, successor, or assignee as part of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business or assets (including in bankruptcy or similar proceedings).

  • As required by law

  • To protect and defend our legal rights

  • With your consent

 

Cookies

We use cookies on our website. You may block cookies by setting your browser to reject cookies. Parts of our website may not work as intended if you block cookies.

 

Notice Regarding “Do Not Track” Signals

At this time, our website does not respond to Do Not Track (DNT) signals. 

How Do We Safeguard Your Data?

We utilize electronic, physical, and managerial controls and procedures to secure and safeguard the data that we collect. Please keep in mind that no security measures are 100% effective and thus we cannot and do not guarantee the security of your data.

If you believe that there has been a breach of your Personal Information, please contact us immediately at hello@currentfwd.com.

How Do We Handle Children’s Data?

Our website is not intended to be used by children under 13 years of age. If you discover that someone under 13 has provided us with Personal Information through our website, please contact us and we will take steps to delete this information, unless we are legally required to retain it.

 

As part of our market research, we may engage with children under 18 years of age. We follow industry best practices and all legal requirements regarding the management of these studies and the collection, use, storage, and disclosure of children’s Personal Information.

 

California Privacy Rights

Under the California Consumer Privacy Act of 2018 (“CCPA”), California residents have the right to request certain information from us as described below. You may designate an authorized agent to make these requests on your behalf, but the agent must submit proof that they have been authorized to do so.

 

Right to Request Additional Information

If you are a California resident, you have the right to request information about the following activity that occurred in the prior 12 months:

  • The categories and specific pieces of Personal Information that we have collected about you

  • The sources from which we’ve collected this Personal Information

  • The commercial or business purpose for which we collected and, if applicable, sold this Personal Information

  • The categories of Personal Information about you that we have shared with third parties

  • The categories of third parties with whom we have shared your Personal Information
     

Right to Request Deletion of Your Personal Information

California residents have the right to request that we delete their Personal Information that is collected or maintained by us, subject to limited exceptions. Once we receive your request and verify your identity, we will inform you of what, if any, Personal Information we can delete from our records. We will also direct any service providers with whom we have shared your Personal Information to delete it from their records as well.

 

We may need to retain your Personal Information or may be unable to direct third parties to delete your Personal Information in certain circumstances, including:

  • To identify security incidents

  • To complete a transaction or provide a service

  • To protect against unauthorized or unlawful activities

  • To comply with a legal obligation

  • To defend against legal claims
     

Right to Opt-Out of Our Selling of Personal Information

We do not and will not sell your Personal Information to third parties without consent.  As such, there is no need to submit a request for us to not sell your personal information.

Right to Non-Discrimination for the Exercise of these Rights

California residents have the right to not be treated in a discriminatory manner by us in response to the exercise of the rights listed above. Under California law, we do not and will not deny services, charge a different price, or provide a different level of quality of services to a California resident based on the exercise of these rights. 

How to Exercise these Rights

You can exercise these rights by contacting us at hello@currentfwd.com or completing this form.

Please note that depending on the specific type(s) of information that you are requesting, our response times may vary. We respond to all verifiable requests for information as soon as we reasonably can, and no later than legally required.

Identity Verification

When you submit a request, we will ask you to verify your identity or authority to make a request before we take any action. Verification is required to confirm that the person submitting the request is the person to whom the information relates (or is acting directly on their behalf). This helps prevent unauthorized access or deletion of information. 

 

We will attempt to verify your identity using information already maintained by us, but in some cases we may need to request additional information. If we do request additional information, we will use it only for the purposes of verifying your identity and will delete it as soon as practicable after processing your request, unless otherwise provided by law.

 

The steps that we take to verify the requestor’s identity may vary based on the specifics of the request, including the sensitivity, type, and value of the Personal Information that is requested, as well as the risk of harm that may arise from unauthorized access or deletion of this Personal Information.

 

Our general process for verification is as follows:

 

  • Requests to know categories of Personal Information: we will verify your identity to a reasonable degree of certainty by matching at least two pieces of data provided by you with reliable data maintained by us.

  • Requests to know specific pieces of Personal Information: we will verify your identity to a reasonable degree of certainty by matching at least three pieces of data provided by you with reliable data maintained by us. In addition, we will require a statement, signed under penalty of perjury, that the person requesting the information is the person whose information is the subject of the request or that person’s authorized representative. We will maintain all signed declarations as part of our records.

  • Requests to delete Personal Information: depending on the sensitivity of the Personal Information and the risk of harm that unauthorized deletion may pose, we will verify your identity to either a reasonable or reasonably high degree of certainty. We will act in good faith in our determination of the appropriate level of certainty to apply.

 

If there is not a reasonable method by which we can verify your identity, we will respond to your request with an explanation of why we have no reasonable method of verification.

Changes to this Policy

We reserve the right to update this Policy from time to time. The “Last Updated” or “Effective” date at the top of this page indicates when this Policy was last updated. If we make material changes to this Policy, we may notify you in one of the following ways:

  • By posting an updated version to this website, with the new effective date listed,

  • By notifying you in a banner on the website, or

  • By sending you an email or other communication

We encourage you to read this Policy periodically to stay up to date about our privacy practices. Your continued use of the website and participation in our services  following these changes means that you accept the revised Policy.

How to Contact Us

 

If you have any questions regarding this Policy or our privacy practices, here’s how you can contact us:

 

Current Forward

By mail: 4504 Avenue F, Austin TX 78751

By email: hello@currentfwd.com

By phone: 1 (310)-699-5407