Digital Diary
Gain an in-depth understanding of your target audience's mindset over a period of time.
What's a Digital Diary?
Over the course of many weeks, hand-selected respondents are prompted to answer questions and record their thoughts, feelings and activities in a journal. This qualitative approach provides a level of depth and understanding not typically achieved with more often used focus groups and interviews. Conducting a study over a longer period of time gives rise to new perspectives on the driving forces behind the decisions consumers are making.
How It Works
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Digital Diary to be completed and tracked for each participant over the course of (2) weeks.
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Diary includes:
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General behavioral prompts at regular intervals
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Category/Product-specific questions when activity occurs
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Diary is digitally delivered to each participant and completed independently at predetermined checkpoints.
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Total of 10 participants. Five in wave 1, then five more in wave 2. This allows for rolling optimizations.
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A mix of customers and prospects throughout the US.
What It Looks Like
What You'll Get
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An intake session to talk about key areas of need.
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Diary research design & execution.
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Prep call with participants to discuss approach.
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Moderation of diary studies for all participants, including optimizations following Wave 1.
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A brief-ready report that recaps the study and synthesizes findings of the research to be used in new product/service ideation and marketing.