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Transitioning Zura Health from B2B to B2C.
Current Forward helped Zura Health, a B2B company that provided organizations with digitally enabled wellness coaching resources, discover the best way to enter the B2C space.
The Ask
Struggling to gain traction with their holistic program rather than one-off services, Zura Health wanted to change the way they were doing business. Increased demand for their offerings from individuals over employer groups and insurance providers bolstered their need for help with positioning their company for a successful pivot to a B2C market.