At Current Forward, we’ve spent years presenting insights inside organizations — from boardrooms to product teams to PR, brand, and marketing leaders. And we’ve seen one thing consistently: evidence alone doesn’t influence. Teams move when data becomes a story — and that story becomes a clear path forward. Over time, we built a simple, repeatable framework that helps leaders use research to drive alignment, belief, and action. Here’s the quick version: The 4-Step Influence Fr

In October, the founders of Current Forward , alongside a group of incredible Austin leaders, co-chaired the first annual Women in Tech Executive Summit . Held during Austin Tech Week, the summit brought together female executives, founders, board members, and senior leaders for a day of connection, insight, and leadership-focused programming. A highlight of the summit was a fireside chat between Current Forward CEO, Lillian Brown,  and Zoom CMO, Kim Storin.  They dug into fr

We’re hearing it everywhere:  editors and journalists want data. Not opinions. Not product pitches. Not fluffy brand stories. They’re looking for proof — real numbers that reveal how culture and consumer behaviors are changing. Gone are the days of the stand-alone product story. Today’s strongest PR angles connect the dots between what’s happening in people’s lives and how brands are responding. If your pitch doesn’t show a shift in mindset, motivation, or behavior, it’s not

Gen Z’s gut glow-up, golf explosion, and etiquette school for the cubicle set. Fibermaxxing: A glow up for your gut Only about 7 % of...

Doing research with kids is fun. There’s unique energy present and an unpredictable nature to it. But, it can go south fast. One 10 year...