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We help brands find fresh ways to be relevant.

Work with consumer insights experts who help brands scale, pivot and expand.

What we do

Custom research

Understanding the mindset and motivations of people who engage with your brand and products is essential.

Actionable strategies

Turn the corner from rich data to actionable opportunities that will guide your brand and product decision making.

Unforgettable artifacts

Immerse your team in insights designed to engage the senses and help them put your consumers first.

The company we keep

Creative, curious, collaborative, critical thinkers, consistent. I value my partnership with the Current Forward team because they eagerly bring a fresh take on research that drives impactful insights.

— Tinder Consumer Insights Lead

In the news

Gen Z research on spirituality and religion

Gen Z and spirituality: Lessons for brands

via Ad Age

Gen Alpha research, Metaverse research

The future of Gen Alpha and sports lies in the metaverse

via Muse by Clio

consumer research NFTs

New to NFTs? Here’s what you need to know

via The Drum

Gen Z research and consumer insights, gen z and religion

Digital content is Gen Z’s religion

via Campaign

Consumer research, consumer insights, Current Forward

Current Forward's founding partners

via AdForum

Current Forward, consumer research men's fitness

Research suggests marketers must evolve the men’s fitness category

via Advertising Week

Where's Jake? If State Farm sits out the Super Bowl, who will follow?

via MediaPost

Current Forward Gen Z research and insights

Top 5 ways retail brands can win with Gen Z

via Retail Touchpoints

gen z research, consumer research, gen z

How to navigate Gen Z's blurred connection between social media and dating apps

via Ad Age

Current Forward, research, DAO, DAOs, consumer insights

The Tao of DAOs

via Retail Touchpoints

Branding in a competitive era for used cars

via BrandlandUSA

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